This is the fourth part of a four part series: “Four Myths That Will Ruin Your Brand“Read part one, two, and three here: Myth #1: Anyone Can Market, Myth #2: Everyone Should Love Your Agency As Much As You Do, Myth #3: Marketing Is The Only Team Responsible For The Brand WHEN IT COMES TO CULTURE-BUILDING, TALENT ACQUISITION, AND CUSTOMER SERVICE – You Can Do It All! Umm…...
This is the third part of a four part series: “Four Myths That Will Ruin Your Brand“Read part one and two here: Myth #1: Anyone Can Market, Myth #2: Everyone Should Love Your Agency As Much As You Do Modern businesses tend to operate in silos. Accounting does accounting. Salespeople conduct sales. Operations runs the business. In this post, we will show you that silos don’t...
This is the second part of a four part series: “Four Myths That Will Ruin Your Brand“Read part one here: Myth #1: Anyone Can Market Myth #2:Everyone Should Love Your Agency As Much As You Do You are your agency’s biggest fan. You need to realize that. You may ask yourself, “Why don’t my Facebook posts get shared?” “Why don’t we get more calls?” “Why...
INTRODUCTION Four MYTHS THAT WILL RUIN YOUR BRAND Every business does brand management. Yes, even insurance agents. You might not call it by that name. You might use more familiar terms like “customer service,” “marketing,” or “quality control.” Maybe you opt for something more modern, like “culture.” But however you vocalize it, you are ultimately concerned with one question: How can we make...
Are you familiar with the concept of a false dichotomy? A false dichotomy occurs when you’re given two options and made to believe they are the only two options when, in fact, there is at least one if not numerous viable choices. There is a narrative in the insurance industry that is founded upon a false dichotomy. See if it sounds familiar. A local agent loses a policy to (let’s...
Question: If you own an insurance agency, your number one responsibility is to… what? Sell?Hire producers?Golf? Your Number One Responsibility None of the above. Your number one responsibility is to make sure your agency’s culture gives you a competitive advantage. If it’s your business, no one can fill the role of cultural architect but you. In our industry, a lot of agents move from...
