Christian Moore

Christian Moore founded Real Good Group in 2018, and dubbed himself "chief coffee maker." Just as Christian makes himself a servant to his staff and business partners, Real Good Group is the first and only insurance agency in Central Kentucky designed to give back to the community. With a portion of all revenue going back into the community, Christian invites clients to partner with him for a better city.

Price vs. Value: A False Dichotomy

Chess Graphic

Are you familiar with the concept of a false dichotomy? A false dichotomy occurs when you’re given two options and made to believe they are the only two options when, in fact, there is at least one if not numerous viable choices. There is a narrative in the insurance industry that is founded upon a false dichotomy. See if it sounds familiar. A local agent loses a policy to (let’s...

Stop Selling And Start Building Your Culture


Question: If you own an insurance agency, your number one responsibility is to… what? Sell?Hire producers?Golf? Your Number One Responsibility None of the above. Your number one responsibility is to make sure your agency’s culture gives you a competitive advantage. If it’s your business, no one can fill the role of cultural architect but you. In our industry, a lot of agents move from...

Organic Growth in Social Media: Express Your Culture

Facebook Growth Graphic - Agent Refined

Most insurance agents and insurance agency owners know they should post on their Facebook Business Page, but they also admit they don’t know what kind of content they should be creating. At Real Good Group, we have a unique perspective on how to use our social platforms. When I post on Facebook or Instagram, I have exactly two goals: Build company pride among my team membersDisplay our...

About us

Agent Refined is an insurance marketing agency comprised of Christian Moore, an industry-leading insurance agent and Matt Oatley, an award-winning designer and developer.

Christian is running one of the fastest-growing insurance agencies in the country. He is focused on culture and technology.

Matt has 20-years experience in custom building websites. He's an expert in branding and focuses on creating unique user experiences.

Agent Refined is a branding and marketing agency that helps agency owners create the best brand experience for their clients and teams. We happen to create beautiful, custom-built websites that convert and amaze.