Author

Matt Oatley

Matt Oatley is an experienced designer, developer, and entrepreneur. Matt is happiest when meeting a friend for coffee spontaneously morphs into a new idea for a business. He always knows the best available product or service on the market, whether pen, table saw, software, camera, or server. Self-employed since launching a creative agency in 2001, Matt also owns Upkeep, a highly praised app-driven lawn care service, and has created a SaaS product for beginner guitar players called First Frets.
M

MYTH #4:
YOU CAN DO IT ALL

M

This is the fourth part of a four part series: “Four Myths That Will Ruin Your Brand“Read part one, two, and three here: Myth #1: Anyone Can Market, Myth #2: Everyone Should Love Your Agency As Much As You Do, Myth #3: Marketing Is The Only Team Responsible For The Brand WHEN IT COMES TO CULTURE-BUILDING, TALENT ACQUISITION, AND CUSTOMER SERVICE – You Can Do It All! Umm…...

MYTH #3:
MARKETING IS THE ONLY TEAM RESPONSIBLE FOR THE BRAND

M

This is the third part of a four part series: “Four Myths That Will Ruin Your Brand“Read part one and two here: Myth #1: Anyone Can Market, Myth #2: Everyone Should Love Your Agency As Much As You Do Modern businesses tend to operate in silos. Accounting does accounting. Salespeople conduct sales. Operations runs the business. In this post, we will show you that silos don’t...

MYTH #2:
EVERYONE SHOULD LOVE YOUR AGENCY AS MUCH AS YOU DO

M

This is the second part of a four part series: “Four Myths That Will Ruin Your Brand“Read part one here: Myth #1: Anyone Can Market Myth #2:Everyone Should Love Your Agency As Much As You Do You are your agency’s biggest fan. You need to realize that. You may ask yourself, “Why don’t my Facebook posts get shared?” “Why don’t we get more calls?” “Why...

MYTH #1:
ANYONE CAN MARKET

M

INTRODUCTION Four MYTHS THAT WILL RUIN YOUR BRAND Every business does brand management. Yes, even insurance agents. You might not call it by that name. You might use more familiar terms like “customer service,” “marketing,” or “quality control.” Maybe you opt for something more modern, like “culture.” But however you vocalize it, you are ultimately concerned with one question: How can we make...

Match Your Why

M
Southwest Airlines Wing

This post is a follow-up to Start With Why. If you haven’t read that, start there! What about Our Mission Statement? I told you we’d be talking about “Why?” a lot. ? Seriously, you’ve got your “Why?” yet you can’t swap out that mission statement you and the team spent weeks stitching together. Hmmm. Perhaps your “Why?” only sounds...

Start with why

S
Simon Sinek - Start With Why

Start With Why If you’re never watched Simon Sinek’s 2010 TEDx Talk “Start With Why,” you should probably stop reading this post and look into it. It’s not by accident that it has 12.4 million views on YouTube! Simon Sinek lives and breathes this topic and we’re still growing in ability to understand and apply it. But hey, we also know you’re busy. You...

About us

Agent Refined is an insurance marketing agency comprised of Christian Moore, an industry-leading insurance agent and Matt Oatley, an award-winning designer and developer.

Christian is running one of the fastest-growing insurance agencies in the country. He is focused on culture and technology.

Matt has 20-years experience in custom building websites. He's an expert in branding and focuses on creating unique user experiences.

Agent Refined is a branding and marketing agency that helps agency owners create the best brand experience for their clients and teams. We happen to create beautiful, custom-built websites that convert and amaze.