Price vs. Value: A False Dichotomy

Chess Graphic

Are you familiar with the concept of a false dichotomy? A false dichotomy occurs when you’re given two options and made to believe they are the only two options when, in fact, there is at least one if not numerous viable choices. There is a narrative in the insurance industry that is founded upon a false dichotomy. See if it sounds familiar. A local agent loses a policy to (let’s...

Stop Selling And Start Building Your Culture


Question: If you own an insurance agency, your number one responsibility is to… what? Sell?Hire producers?Golf? Your Number One Responsibility None of the above. Your number one responsibility is to make sure your agency’s culture gives you a competitive advantage. If it’s your business, no one can fill the role of cultural architect but you. In our industry, a lot of agents move from...

Match Your Why

Southwest Airlines Wing

This post is a follow-up to Start With Why. If you haven’t read that, start there! What about Our Mission Statement? I told you we’d be talking about “Why?” a lot. ? Seriously, you’ve got your “Why?” yet you can’t swap out that mission statement you and the team spent weeks stitching together. Hmmm. Perhaps your “Why?” only sounds...

Start with why

Simon Sinek - Start With Why

Start With Why If you’re never watched Simon Sinek’s 2010 TEDx Talk “Start With Why,” you should probably stop reading this post and look into it. It’s not by accident that it has 12.4 million views on YouTube! Simon Sinek lives and breathes this topic and we’re still growing in ability to understand and apply it. But hey, we also know you’re busy. You...

About us

Agent Refined is an insurance marketing agency comprised of Christian Moore, an industry-leading insurance agent and Matt Oatley, an award-winning designer and developer.

Christian is running one of the fastest-growing insurance agencies in the country. He is focused on culture and technology.

Matt has 20-years experience in custom building websites. He's an expert in branding and focuses on creating unique user experiences.

Agent Refined is a branding and marketing agency that helps agency owners create the best brand experience for their clients and teams. We happen to create beautiful, custom-built websites that convert and amaze.